Blu-ray Adoption Soft, More Still Own HD DVD

MojoKid writes “A new study by Harris Interactive notes that currently, one in ten Americans (10%) own an HD DVD player, while just 7% own a Blu-ray player. Crazy, right? More Americans own HD DVD right now than the “winning” format, Blu-ray. If you think about it, that statistic isn’t that shocking. When HD DVD was around, it was far and away the “budget” format for high-def. The players were cheaper, the films were cheaper. In other words, it was a format more ready to thrive in a down economy. Blu-ray was always viewed as a niche format for those absorbed in A/V, not the common man’s format. The survey also found that on average, consumers purchased approximately 6 Standard Format DVD’s in the last six months compared with 1 in HD format.”

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Monday, June 22nd, 2009 Uncategorized